"By contrast, China is helping its citizens by making new friends. One way to offset the rising prices to Chinese consumers otherwise stuck buying American is to lower their costs if they switch. On average, it is now 14 percent cheaper in China to buy something from Canada, Japan, Brazil, or Europe than it is to buy something from the United States. Beijing is making it worthwhile for its consumers to develop new commercial relationships. And once those new ties are formed, the Chinese may not bother to switch back."